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Building with Purpose: Tools, Tech, and Real-World Projects

Adriana Fruchter

User-Centered Interaction Designer & AI Explorer

My Stack

Building with Purpose: Tools, Tech, and Real-World Projects

Adriana Fruchter

User-Centered Interaction Designer & AI Explorer

My Stack

Put on your headphones,
hit play, and read along!

Put on your headphones,
hit play, and read along!

Inspired by Spotify's Limelight series.

What I’m Doing:

Technologies: Figma, Framer.io, React, Tailwind, Cloudflare Workers, JotForm, ChatGPT 4, Gemma, Claude, Llama.

Front-End Development: Building modern, responsive web interfaces with React and Framer.io.

Prototyping & Design: Crafting user-centered designs and prototypes in Figma, focusing on seamless user experiences.

AI Experimentation: I’ve been actively experimenting with AI and exploring various models. From fine-tuning techniques to staying on top of the latest trends and advancements, I’m fully immersed in the evolving AI landscape. I adapt the use of LLMs (Large Language Models) to my regular projects and workflows, integrating tools like Gemma, Llama, and GPT-4 into app development and beyond.

What I’m Doing:

Front-End Development: Building modern, responsive web interfaces with React and Framer.io.

Prototyping & Design: Crafting user-centered designs and prototypes in Figma, focusing on seamless user experiences.

AI Experimentation: I’ve been actively experimenting with AI and exploring various models. From fine-tuning techniques to staying on top of the latest trends and advancements, I’m fully immersed in the evolving AI landscape. I adapt the use of LLMs (Large Language Models) to my regular projects and workflows, integrating tools like Gemma, Llama, and GPT-4 into app development and beyond.

Technologies: Figma, Framer.io, React, Tailwind, Cloudflare Workers, JotForm, ChatGPT 4, Gemma, Claude, Llama.

Soft Skills

Enthusiasm, Empathy and Creativity

Passion and Enthusiasm: I’m genuinely passionate about my work, always bringing enthusiasm and a positive attitude to every task.

Empathy: I understand the importance of empathy, helping me connect with user needs and create a supportive, inclusive team environment.

Creativity and Flexibility: I love being creative, thinking of new and different ways to solve problems. My interest in the arts keeps me inspired and ready to collaborate.

Craftsmanship: I'm very hands-on and skilled in creating. Whether it's a prototype or a final product, I can bring ideas to life with precision and care.

Soft Skills

Enthusiasm, Empathy and Creativity

Passion and Enthusiasm: I’m genuinely passionate about my work, always bringing enthusiasm and a positive attitude to every task.

Empathy: I understand the importance of empathy, helping me connect with user needs and create a supportive, inclusive team environment.

Creativity and Flexibility: I love being creative, thinking of new and different ways to solve problems. My interest in the arts keeps me inspired and ready to collaborate.

Craftsmanship: I'm very hands-on and skilled in creating. Whether it's a prototype or a final product, I can bring ideas to life with precision and care.

UI/UX Design

Technologies: Figma, Sketch, User Centered Design principles

Expertise: Proficient in UI design and prototyping, committed to user-centered design principles.

Projects & Roles: Co-founder & User Experience Designer at DALI Commerce, focused on crafting user interfaces and utilizing Figma for design and prototyping. Fast delivery landing page and forms using Framer and JotForm.

UI/UX Design

Technologies: Figma, Sketch, User Centered Design principles

Expertise: Proficient in UI design and prototyping, committed to user-centered design principles.

Projects & Roles: Co-founder & User Experience Designer at DALI Commerce, focused on crafting user interfaces and utilizing Figma for design and prototyping. Fast delivery landing page and forms using Framer and JotForm.

AI & Emerging Technologies

AI tools, machine learning platforms

AI Experimentation: Integrating AI technologies into practical applications. Following emerging trends, experimenting with fine-tuning and adapting AI tools to everyday workflows.

Expertise: Leveraging AI to innovate, streamline processes, and build smarter solutions, with a focus on real-world impact and usability.

Models: Working with advanced models like ChatGPT, Claude.ai, Gemma, Llama, and GPT-4, tailoring their capabilities to meet specific project needs.

AI & Emerging Technologies

AI tools, machine learning platforms

AI Experimentation: Integrating AI technologies into practical applications. Following emerging trends, experimenting with fine-tuning and adapting AI tools to everyday workflows.

Expertise: Leveraging AI to innovate, streamline processes, and build smarter solutions, with a focus on real-world impact and usability.

Models: Working with advanced models like ChatGPT, Claude.ai, Gemma, Llama, and GPT-4, tailoring their capabilities to meet specific project needs.

Front-End Development

React, NextJs, TypeScript, Tailwind, Elastic Search, GraphQL

Expertise: Development of web applications and interfaces, focused on user interaction and functionality with modern front-end technologies.

Projects & Roles: Software Engineer at KBRA and DDSGadget.com, Anthony.com, and Socozy.com contributing to the development of web applications. Like, search functionality for KBRA.com or, UI Elements for DDSGadget.com.

Industries: Finances - Medical Supply - Hair Care

Front-End Development

React, NextJs, TypeScript, Tailwind, Elastic Search, GraphQL

Expertise: Development of web applications and interfaces, focused on user interaction and functionality with modern front-end technologies.

Projects & Roles: Software Engineer at KBRA and DDSGadget.com, Anthony.com, and Socozy.com contributing to the development of web applications. Like, search functionality for KBRA.com or, UI Elements for DDSGadget.com.

Industries: Finances - Medical Supply - Hair Care

E-commerce & Integrations

Magento, WordPress, Shopify, Postgres, Vtiger CRM, custom API integrations

Expertise: Managed and maintained e-commerce platforms, developed custom plugins and functionalities for complex system integrations.

Roles: Roles at Emerginnova.com, OsseoNews.com, and various consulting positions.

E-commerce & Integrations

Magento, WordPress, Shopify, Postgres, Vtiger CRM, custom API integrations

Expertise: Managed and maintained e-commerce platforms, developed custom plugins and functionalities for complex system integrations.

Roles: Roles at Emerginnova.com, OsseoNews.com, and various consulting positions.

More about me

My tech journey


My journey in tech began with a love for Flash/ActionScript, where I could blend creativity and logic. But as Flash lost its popularity with the iPhone, I transitioned into e-commerce technologies. This shift taught me the ins and outs of various frameworks and the complexities of e-commerce, from warehouse logistics and inventory management to CMS, client relationships, SEO, and marketing.

Eventually, I found a new passion in React, which drew me into the front-end world and technologies like Tailwind and Next.js. After gaining deeper expertise in React and contributing to a full e-commerce application, I ventured into the financial industry, where I got to explore different types of data. It was during this time that I realized my true strength lies in the whole circle of the product —crafting and refining user experiences and interactions.

Recently, I earned a UX certification from eCornell, exploring and improving my skills in Figma, prototyping, user research, and diving into the world of AI.  I'm excited about the future and eager to help build products that define the AI era.

More about me

My tech journey


My journey in tech began with a love for Flash/ActionScript, where I could blend creativity and logic. But as Flash lost its popularity with the iPhone, I transitioned into e-commerce technologies. This shift taught me the ins and outs of various frameworks and the complexities of e-commerce, from warehouse logistics and inventory management to CMS, client relationships, SEO, and marketing.

Eventually, I found a new passion in React, which drew me into the front-end world and technologies like Tailwind and Next.js. After gaining deeper expertise in React and contributing to a full e-commerce application, I ventured into the financial industry, where I got to explore different types of data. It was during this time that I realized my true strength lies in the whole circle of the product —crafting and refining user experiences and interactions.

Recently, I earned a UX certification from eCornell, exploring and improving my skills in Figma, prototyping, user research, and diving into the world of AI.  I'm excited about the future and eager to help build products that define the AI era.

Let’s Create Something Amazing Together!

Thank you for exploring my portfolio and learning about my journey as a designer and engineer. Whether you’re looking to collaborate, need help with a project, or just want to chat about ideas, I’d love to hear from you!

Adriana Fruchter

Let’s Create Something Amazing Together!

Thank you for exploring my portfolio and learning about my journey as a designer and engineer. Whether you’re looking to collaborate, need help with a project, or just want to chat about ideas, I’d love to hear from you!

Adriana Fruchter