Goal
Our goal was to select a color palette that reflects the business's commitment to elegance and professionalism. We aimed to create marketing materials that not only stand out but also resonate with the brand's identity in the medical industry.
Research
We conducted comprehensive research on competitors to understand the market landscape. By analyzing their branding strategies and design elements, we identified opportunities to differentiate DALIRegen.com while maintaining industry standards.
Challenge
The main challenge was to create something innovative and distinctive yet comfortable and familiar to the target audience. We needed to balance uniqueness with a sense of trust and reliability that is crucial in the medical field.
Solution
Our solution was a clean and stylish design that conveys both sophistication and trust. We incorporated a sleek layout, modern typography, and a refined color scheme to create a cohesive brand identity across all marketing materials, including folders, flyers, and business cards.
© 2023 Adriana Fruchter Portfolio