Apr 14, 2025
This project was created for DDSGadget to support their weekly blog, This Week in Implants™, by designing reusable, branded templates for Instagram and LinkedIn.
We conducted quick research to understand how dental professionals engage with content. Instagram needed a visual-first design, while LinkedIn allowed for more detailed, educational posts.
Using the JSON to Figma plugin, we built a workflow that makes weekly updates fast and consistent. A Presenter Edition is also in progress, giving doctors an easy way to share their cases.
The result: a scalable, multi-platform system that makes clinical content easier to publish and more engaging to share.
Figma – JSON to Figma Plugin
To design reusable social media templates that: → Align with platform-specific user behaviors (visual-first for Instagram, informative for LinkedIn) → Speed up weekly case post production → Support future content automation using JSON input
→ Reviewed DDSGadget’s existing clinical content and audience insights
→ Studied post performance and layouts on Instagram and LinkedIn in the dental space
→ Identified essential elements: clinical images, procedure names, doctor credit, and brand consistency
→ Making clinical images engaging for social feeds despite their graphic nature
→ Ensuring clarity and professional tone while staying scroll-stopping
→ Delivered two fully branded post templates tailored for Instagram and LinkedIn
→ Built with JSON layer support to make updates fast and scalable
→ Set up a clean workflow for consistent weekly case publishing
→ Future-ready for expansion into slide ads and carousel posts
