I led the creative and technical execution of DDSGadget’s seasonal postcard series, using personalized print and targeted messaging to increase engagement across their client base.
Each campaign included two distinct postcard versions:
A general version for all DDSGadget customers nationwide
A custom version for dental surgeons in New York and New Jersey, featuring a clinical case linked to the DDSGadget Education section
The NY/NJ version highlighted a relevant real case involving grafts or membranes, making the content more meaningful and informative for surgeons. Both versions included custom text, product highlights, seasonal visuals, and trackable QR codes.
All mailings were executed through Stannp, using variable fields (such as recipient name, region, and custom CTAs) to personalize the message at scale while maintaining visual and professional consistency.
UX Design
Marketing Material
Branding
Product Design
Figma
Print Design
Strengthen DDSGadget’s connection with both general customers and dental professionals through seasonal print touchpoints that offer a special coupon and blend product marketing with educational content.
DDSGadget
DDSGadget is a digital dental supply company providing implant components, surgical tools, and regenerative solutions through an e-commerce platform, combined with clinical education and support for dental professionals.
