Sep 10, 2025
I led the creative and technical execution of DDSGadget’s seasonal postcard series, using personalized print and targeted messaging to increase engagement across their client base.
Each campaign included two distinct postcard versions:
A general version for all DDSGadget customers nationwide
A custom version for dental surgeons in New York and New Jersey, featuring a clinical case linked to the DDSGadget Education section
The NY/NJ version highlighted a relevant real case involving grafts or membranes, making the content more meaningful and informative for surgeons. Both versions included custom text, product highlights, seasonal visuals, and trackable QR codes.
All mailings were executed through Stannp, using variable fields (such as recipient name, region, and custom CTAs) to personalize the message at scale while maintaining visual and professional consistency.
Figma – Layout design and reusable seasonal templates Stannp – Mailing service with dynamic variables (name, region, CTA) DDSGadget.com – Linked education case content for targeted campaigns Google Sheets – Mailing list and variable data source QR code generator – Custom tracking per version
Strengthen DDSGadget’s connection with both general customers and dental professionals through seasonal print touchpoints that offer a special coupon and blend product marketing with educational content.
Studied effective healthcare direct mail formats
Explored Stannp’s variable data features for scalable personalization
Researched relevant clinical cases and aligned content with seasonal products
Designed for print specs, postal optimization, and clear QR tracking
Make clinical content approachable and seasonally themed without losing the professional tone. We also had to manage dual versioning while integrating educational content for the surgeon segment.
Delivered two high-quality campaigns:
Summer Vibes – Bright, nature-inspired visuals with light tone
Fall Edition – Warm, grounded color palette with focused messaging
2 versions for each:
- General mailing list
- NY/NJ surgeons with education case highlightEnhanced DDSGadget’s brand visibility and professional credibility
Built a repeatable system for future seasonal print campaigns
