Jan 7, 2025
I have been assisting We-Curate with in-depth audits for natural luxury brands from the UK that are seeking to enter the US market. Each audit is tailored to the brand’s needs, comparing its positioning, sales performance, in-store and online presence, and overall market readiness against well-established competitors in the US. The goal is to provide brands with strategic insights and actionable recommendations to optimize their market entry and success.
Beyond conducting these audits, I am developing a structured system to catalog all research findings. This system will later support an AI-powered search model that can intelligently match retailers with brands based on historical data, sales trends, and compatibility indicators. Additionally, I advise We-Curate on optimizing internal processes to improve service efficiency and scalability.
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Deliver highly customized brand audits with data-driven insights for UK-based luxury brands expanding to the US. Build a scalable system to catalog and structure brand research for future AI-driven search capabilities. Provide strategic recommendations on how We-Curate can improve its processes and services for more effective brand positioning. Leverage AI and automation to enhance research efficiency and optimize the brand-retailer matching process.
Our research process is data-driven and highly detailed, involving:
Market Analysis: Studying key competitors, sales data, and retail trends in the US luxury sector.
Brand Positioning: Assessing how UK brands are currently perceived and how they need to adapt to the US market.
Retail Landscape: Identifying the best retail partners and channels for brand expansion.
Consumer Insights: Analyzing target demographics, purchasing behavior, and demand trends.
Performance Tracking: Monitoring ongoing brand progress and refining strategies based on market shifts.
Conducting thorough and relevant research that accurately reflects the US luxury market landscape.
Structuring a research catalog system that allows for effective AI training and future search optimization.
Ensuring brand recommendations are actionable and aligned with both UK brand expectations and US retail standards.
Streamlining We-Curate’s internal workflows to make audits more efficient and scalable.
This project showcases my expertise as a Product Manager, integrating design, coding, AI implementation, and strategic management:
Design & UX Research: Creating a structured audit format that presents findings in a clear, actionable way.
Coding & System Development: Building a structured database to catalog and organize market research data.
AI & Automation: Exploring machine learning applications to improve organic search and brand-retailer matching.
Strategic Management: Advising We-Curate on workflow optimizations to enhance operational efficiency.
