Hello there!
I'm Adriana Fruchter, a Designer Engineer with a passion for creating user-centered designs that truly connect with people. As a Brazilian mom who loves tech, learning, and embracing the joy of life, I strive to keep things simple yet impactful. My journey from being shy to becoming a confident communicator in the right environment has fueled my love for collaboration. I have a deep appreciation for the arts, nature, and music, which inspire my work every day. Below, you'll find how I can best help you achieve your goals with creativity and empathy.
Current Stack
Technologies: Figma, Framer.io, React, Tailwind, Cloudflare Workers, JotForm, ChatGPT 4, Gemma, Claude, Llama.
What I’m Doing:
Front-End Development: Building modern, responsive web interfaces with React, Framer.io
Prototyping & Design: Crafting user-centered designs and prototypes in Figma, focusing on seamless user experiences.
AI Experimentation: Integrating AI tools into real-world applications, especially within my DaliCollab project.
Soft Skills
Passion and Enthusiasm: I’m genuinely passionate about my work, always bringing enthusiasm and a positive attitude to every task.
Empathy: I understand the importance of empathy, helping me connect with user needs and create a supportive, inclusive team environment.
Creativity and Flexibility: I love being creative, thinking of new and different ways to solve problems. My interest in the arts keeps me inspired and ready to collaborate.
Craftsmanship: I'm very hands-on and skilled in creating. Whether it's a prototype or a final product, I can bring ideas to life with precision and care.
UI/UX Design
Technologies: Figma, Sketch, UX design principles
Expertise: Proficient in UI design and prototyping, committed to user-centered design principles.
Projects & Roles: Co-founder & User Experience Designer at DALI Commerce, focused on crafting user interfaces and utilizing Figma for design and prototyping. Fast delivery landing page and forms using Framer and JotForm.
AI & Emerging Technologies
Technologies: AI tools, machine learning platforms
Expertise: Exploring AI technologies to enhance user experiences, staying updated with new tech developments.
Models: ChatGPT - Claude.ai
Front-End Development
Technologies: React, NextJs, TypeScript, Tailwind, Elastic Search, GraphQL
Expertise: Development of web applications and interfaces, focused on enhancing user interaction and functionality with modern front-end technologies.
Projects & Roles: Software Engineer at KBRA and DDSGadget.com, Anthony.com, and Socozy.com contributing to the development and enhancement of web applications like KBRA.com and DDSGadget.com.
Industries: Finances - Medical Supply - Hair Care
E-commerce & Integrations
Technologies: Magento, WordPress, Shopify, Postgres, Vtiger CRM, custom API integrations
Expertise: Managed and maintained e-commerce platforms, developed custom plugins and functionalities for complex system integrations.
Roles: Roles at Emerginnova.com, OsseoNews.com, and various consulting positions.
Deep Learning
My journey in tech began with a love for Flash/ActionScript, where I could blend creativity and logic. But as Flash lost its popularity with the iPhone, I transitioned into e-commerce technologies. This shift taught me the ins and outs of various frameworks and the complexities of e-commerce, from warehouse logistics and inventory management to CMS, client relationships, SEO, and marketing.
Eventually, I found a new passion in React, which drew me into the front-end world and technologies like Tailwind and Next.js. After gaining deeper expertise in React and contributing to a full e-commerce application, I ventured into the financial industry, where I got to explore different types of data. It was during this time that I realized my true strength lies in the whole circle of the product —crafting and refining user experiences and interactions.
Recently, I earned a UX certification from eCornell, exploring and improving my skills in Figma, prototyping, user research, and diving into the world of AI. I'm excited about the future and eager to help build products that define the AI era.
© 2023 Adriana Fruchter Portfolio